Laurent Pothier
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Seuls 39 % des Français achètent du végétal d'ornement. Plus alarmant encore, les moins de 40 ans ne représentent que 27 % de ces acheteurs. Le secteur fait face à un essoufflement.
Ensemble, agissons pour valoriser le végétal auprès des jeunes adultes en ce printemps 2026 !
